Partnership with USA Today
2021 and 2022 National Sales and Advertising Campaigns to create brand awareness for Snapper and Simplicity through MLB Sponsorship, NCAAB Bracket Takeover, and Geofencing and Site Retargeting Campaigns.
2022 Snapper Campaign
The 2022 Snapper National Advertising Campaign included Site Retargeting and Geofencing materials displayed across multiple platforms. This campaign highlighted the refreshed brand - using quirky headlines and Sam the Snapper.
2021 NCAAB Bracket Sponsorship - Snapper
The 2021 USA Today partnership saw Snapper takeover the site’s March Madness brackets with two campaigns: Go Big or Go Home and For the Love of the Lawn.
The two campaigns highlighted the new 360Z XT Zero Turn and the full breadth of product across the Snapper and Snapper Pro brands. Standard digital ads and responsive Paramount, Skin, and Gravity units created a full takeover experience across the site.
In conjunction with the digital advertising, Snapper was also featured in print with full page spreads and complete bracket sponsorship.
2021 MLB Opening Day Sponsorship - Simplicity
USA Today’s 2021 MLB Opening Day coverage was sponsored by Simplicity. This campaign featured the new Courier XT Zero Turn on responsive digital units as well as refreshed baseball-themed digital ads.
