2022 marks a century of achievement and dependable equipment for the Simplicity brand. To celebrate this landmark year, this limited edition branding pays homage to a blend of past logos, as well as the classic vintage colors used on some of the brand’s most iconic lawn mowers.
While not straying too far from the brand’s current VBL, the 2022 Style Sheet captures proper colors, fonts, photography, and logos used to communicate the celebration of Simplicity’s rich history.
Using the established guidelines, literature, print and digital advertising, and a campaign webpage were created to showcase the landmark events within Simplicity’s 100 year tenure.
